Don't bother with an intro, jump straight into the action - or already be doing it.
Edit out all breath sounds and pauses with jump cuts, keep it fast paced for retention
A range of downloadable sound effects: https://www.myinstants.com/
Caption it, a lot of people will have audio off.
Clean your lens.
Call to Action, ask people to do something - buy, comment, reply, anything to drive engagement
Tiktok's brand guidelines and assets hub:https://tiktokbrandhub.com/
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